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4 key ways the tech PR practice is evolving
Any PR professional will tell you that the public relations business is changing rapidly. The continuing decline of traditional print and broadcast media outlets, coupled with the rise of social...
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Social media schizophrenia
Somewhat contradictory weekend reading for tech PR folks in last Sunday’s New York Times. In Sunday Business, Phyllis Korkki’s “The Count” column entitled, “Online Outlets for Creating and...
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The intersection of tech PR and social media
A recent product launch we managed for Pliant Technology underscored the increasingly interrelated link between traditional public relations and social media marketing. Last week, Pliant announced...
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